For Sugar on Tap, a trendy after-hours local dessert restaurant in Keysborough, a contract freelance project was undertaken to develop a visual identity package with logo, packaging and merchandise designs.

The brief emphasized a chic and contemporary aesthetic to appeal to the restaurant’s young customer base, with the logo graphics subtly referencing the graffiti culture commonly found in the area.

The designs aimed to be visually cohesive and engaging, creating a unified brand experience that resonates with the youthful customers.